With the development of LED industry, the rise of electric business channel, the advancement of Internet +, and the whole environment economy slowing, the permeability of lighting industry leap ascension in this year. "Lighting enterprise profit growth, however, has encountered Waterloo, we did not anticipate, LED lighting products as a high-tech, green environmental protection products, in the process of national vigorously promote, equivalent of cabbage." Combination of incandescent lamp, energy-saving lamps and other traditional lamps and lanterns is to maintain a high gross margin in two hundred and thirty, sinus secretary-general said low gross profit margin than an unexpected LED lighting products.



Module, standardized and effective cost control



From outside the enterprise to take the lead in the development of LED lighting industry for the LED lighting technology research and development, the development of the traditional passive accept the LED lighting companies, and obtained the rapid development in 2012, LED lighting enterprise quantity as doubled, while output value of more than $five thousand is a fixed market capacity, thus caused the "monk much less soup" LED lighting industry competition white-hot state. Disorderly competition, quality decline, the enterprise selection and so on, become the norm in the lighting industry.



The LED control costs, become enterprise strives for the survival of the primary factor. How to reduce costs, become the lighting enterprise is the focus. Module standardization is very necessary, because in the production process needs to be standardized, only after reaching module standardization can effectively reduce the cost. LED many companies across the country, is hard to realize interchange standard module, but not impossible. Different from incandescent lamp, fluorescent lamp is limited by technology and the factors such as appearance, LED has advantages of small volume, can be single star shine, can be any combination of advantage.



Through the module, standardization, and assembled into different shapes, with different appearance, can effectively reduce the cost on one hand, on the other hand also facilitate the maintenance of the late replacement. "In addition, with the improvement of life quality, the development of the society, lighting products also need to adjust function, appearance, etc." Sinus secretary-general pointed out that the era of rapid development at the same time will decrease the length of the product, is not to say that the product quality to drop, but consumers need to looking for new items to meet the psychological needs to pay attention to product appearance.



Strengthen the standardized module, this can yet be regarded as the LED enterprise facing the current industry situation, one of the effective ways to seek survival and development.



To strengthen the quality of our products and market spring preemption is short



CPI fell for 43 months in a row, the government vigorously attaches great importance to the growth of GDP, suggesting that the future of the lighting industry destined to wind and rain. Business levels dropped by an average of 30% this year, the major national design institute, industry upstream of the recession will seriously affect the future of LED lighting industry. "But fortunately buildings across the country, and the world have amassed hundreds of millions and billions of lamps and lanterns product dosage, LED lamps and lanterns of the next three to five years will be fully replace traditional lamps and lanterns." According to relevant data, LED bulbs and tubes by the previous two years, hundreds of thousands of monthly output by the tens of millions of ascension this year, the volume LED business in the future a period of time still has a tendency to rise. "In view of the current LED production capacity, product replacement cycle, sinus secretary-general spoke," but can be expected that after the LED bulbs and tubes to occupy the whole market, the advantages as long service life LED lighting products, the market segment will no longer busy, will step into the bleak winter. And this phenomenon, in three to five years will come."



Before winter came, LED lighting enterprises need to strengthen the quality of our products and price with high quality and win more space for the development of the follow-up.



Strengthen product intelligence technology, industry in the winter



Ten years ago, the mobile phone function only confined to the calls, text messages, users more consideration is the service life of the mobile phone and call quality; Ten years later, with the emergence of smartphones, response speed, accessories function, pixels, became the users more consideration to factors such as appearance, life has become a measure of it doesn't matter.



"Mobile phone can be said to be the smart technology development the most representative of the carrier, but I don't recommend on the LED lighting industry talk too much about smart technology." Sinus secretary-general said, smart technology is not a strong point in the field of LED lighting, intelligent technology to meet the change of illumination function, people-oriented, meet the needs of different lighting scene. "I hope the intelligent lighting is possible of road safety, health, meteorological monitoring, large data collection and analysis, etc., such as through intelligent technology play a role of street lamp of the carrier, to meet the lighting at the same time effectively monitor the road traffic situation. In addition, the LED lamps and lanterns also need through the smart technology, in order to realize the different lighting needs at different times, such as weather situation, to effectively reduce the number of traffic accidents. At the same time, whether we can also through the implant positioning function in the LED lighting products, such as in road traffic accident, may be passed through the LED street lamp automatic alarm, hospitals and other units, to achieve resource sharing role?"



Smart technology is carries on the LED LED lighting products for the future development prospect is a key factor of LED lighting companies who first breakthrough technical challenges, who can win the future's blue sky.



Adjust the mentality, accurate positioning market segment



At present, the LED lighting has reached more than twenty thousand enterprises, how to 'the north-west survive? Sinus secretary-general pointed out that this stage of the LED business leaders mentality, tactical aspects put forward higher requirements.



"Lighting products is a personalized very strong industry, LED enterprise is hard to make the whole product line, do deep, do only a single field will be more conducive to the long-term development of the enterprise. Only by their own clear positioning, according to the localization of r&d and production of series of products, if there is a need to purchase related products, specialized and cooperative manner realize the stable development of the industry and enterprise." Sinus secretary-general has proposed his own view.

To win the market, first of all to the layout of the channels. We all know, channels on the one hand, is conducive to the LED the market share of the enterprise, on the other hand is to ensure that the product later maintenance. The maintenance of LED lighting products is more complex than traditional lamps and lanterns, were it not for professionals, the average person is difficult to maintain. "This is one of the difficulties faced by current LED lighting enterprise, but the opportunities and difficulties are syngenetic, drive, module, control system maintenance difficulties such as extending a development opportunity." Sinus, secretary general of the proposal, LED manufacturers to set up a city lighting operation management center or urban lighting operation management company, responsible for the maintenance of market application level product. Maintaining institutions set up a professional LED lighting lamps and lanterns, light areas such as roads, shopping for the maintenance of LED products. Maintenance organizations

LED can also be through mergers and acquisitions of listed companies at the same time, Europe and the United States and other countries some did better in specialized niche LED enterprises, with the advantages of the ready-made channel, enterprise reputation, enhance the competitive power of enterprises. "This approach is mainly related to LED lighting industry low attention this attribute." Sinus secretary-general said.



Build 020 channels, enhance the brand strength



In B2B, B2C, 020, and many other electrical business channels, sinus secretary-general of O20 more agree with this channel. With the development of the society, people's consumption habits along with the change. 020 as a result of the development of smart phones, become a can't cross, irreversible trend. Sinus, secretary general of the proposal, if LED enterprise wants to set up online channels, can be in the form of 020 store or flagship store on brand building, through the platform show the company's products, strength and brand connotation, etc. "With online display, the orders for drainage to the line. The particularity of the lighting industry and the limitations of online sales, many LED lighting enterprise only through electricity channel sales bulbs, tubes, such as lack of design feeling, the more standard products. If consumers want to buy some of the more complex the LED lamps and lanterns, you need to store experience of light, color temperature, etc."