LED product marketing, in the end what to open? Has been, in the field of marketing, three keywords can be described as enduring, marketing people from all walks of life and business experts are in these three words to join in the platform.
These three words are: pain point, itch point, selling point (excitement).
Actually, these three words is not only all brand led marketing incentives, is all business and all LED products instigated a point. If your product's core value does not point to any of the key words, to get the real success of the business, then you think, can only be in the mirror, water, but can not touch, no real significance!
What is the pain point?
Just as its name implies, pain point is that the user may encounter in normal life, struggle and complain, if the things don't work out, he'll quiver uncomfortable, he will very painful. Therefore, he needs to find a solution to resolve this problem, to solve the problem, to solve this problem, to ease the complaint, in order to achieve his normal life.
Such as: the home is not a problem? House is being renovated, the house is not installed lights, black. At this time OSRAM will run out to tell consumers, said the light, there is OSRAM, so consumers will know, oh, the original to find a lamp to find OSRAM!
Such as: if the home lights are always broken constantly changing light can you be happy? Do you still have to smile when you get up in the middle of the night? Buy a light for sure that you want to use a little longer, so you need to urgently resolve. This time ran out: "our first choice, China Linsen lamp". The advertising jingle, with like, at the consumer pain point, you want to buy the lamp with rawlinson.
LED product process:
The same is expressed: my family's products exquisite workmanship, my family's good. A's advertising will say: "the ultimate, the interpretation of art", the enterprise B advertising will say: cutting excellent, crystal purity, high technology, lighting industry art.