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LED industry into the winter of small and medium enterprises how to deal with

2015/11/4      view:
Some time ago, led the two solar energy technology and Cheung innovation of small and medium enterprises closed down the news quickly in the industry spread and, although still not two bombshell, but also in the LED industry roused no small billows.
According to industry sources, the direct cause of the collapse of the two companies are funding strand breaks, and specific to the root cause of the collapse of the two companies, the situation is not the same. The problem of light energy technology in: enterprises will product positioning in the low-end market, the price war in the industry, the product quality is not guaranteed, late service can not keep up, the enterprise can not get a profit of the order; and in the middle of the industry is due to the development of enterprises, blind expansion, resulting in corporate capital chain collapse.
Throughout the industry pattern, the collapse of the two LED companies are also reflected in the current situation of China's entire LED industry - market overcapacity, oversupply; price war intensified, corporate profits have been compressed; survival of the fittest, industry faces integration and reshuffle.
Actually, the collapse of the two companies is not the case, here, the author collected in recent years in the industry "closing down" incident, to readers.
Calm down analysis of the reasons behind, is not difficult to find, the direct reason for the failure of LED companies is nothing more than the capital chain rupture, and the root cause of the three: one, the industry's price war; two, the enterprise's own positioning failure.